BEST IN SHOW: Non-charity

The Solo Project

CLIENT: Asahi Premium Beverages

AGENCY: TBWA\Eleven Melbourne

PRODUCTION: Eight

JURY comments

“An idea bigger than the category. Congratulations to a beer brand for being brave. An enormously difficult execution, which becomes part of the target audience’s culture.”

Best in Show: Non-charity

The Endangered Generation

CLIENT: Monash University

AGENCY: VMLY&R

PRODUCTION: Sweetshop & Green

JURY comments

“This idea transcends advertising. It starts as a creative campaign and becomes something else, which is far more important.”

Best in Show: charity

I'm Neale Daniher

CLIENT: FightMND

AGENCY: Clemenger BBDO Australia

PRODUCTION: FINCH

JURY COMMENTS

“The simplicity of using an existing piece of social media to give him back his voice is so clever. A superb use of what is an existing feature that we have never seen used like this before.”

EMERGING CREATIVE OF THE YEAR

Kale McRedmond

JURY comments

“A great collection of idea-based work which made it into the showcase, combined with an interesting emerging direction reel, made Kale this year’s 2023 winner.”

Film: non-charity

It’s Okay to Say Nay

client: Drinkwise

agency: The Monkeys Melbourne

production: guilty

JURY comments

“It’s a great tool to give parents, a serious topic handled in a deft way, and a wonderful use of the Queen’s English.”

Film: non-charity

Hilux - The Visitor

client: Toyota Motor Corportion Australia

agency: Saatchi & Saatchi Australia

production: FINCH

JURY comments

“It’s just a bloody good idea. You have heard the longevity story of Toyota several times, but you have never seen it told like this.”

Film: non-charity

Black Friday

client: Supercheap Auto

agency: The monkeys melbourne

production: guilty

JURY comments

“Retail is hard, but this one was fun, and not showing the products was a very clever move.”

CRAFT: non-charity

AMPOL

client: AMPOL

POST production: AIRBAG

JURY comments

“You never get tired of watching these transitions – they carry you through the film and you want to watch it again, just to see how they did it.”

craft: non-charity

Not Dark Yet

EDITING: leila gaabi - The editors

JURY comments

“The restraint in the edit decisions made this seamless to watch and enhanced the story of the film.”

CRAFT: non-charity

Beyond Words, 60 Years of the Australian Ballet

client: The australian ballet

MUSIC composition: Tristan Dewey - bang bang studios

JURY comments

“It is great to watch; it is a performance in itself, and the music really makes it.”

CRAFT: NON-charity

Feels Like Spring

client: LADBROKES

MUSIC: LEVEL TWO MUSIC

JURY comments

“The music on this one really helps with the playfulness of the film, and we love the musical pause at the end.”

Craft: non-charity

G’Day

Client: Tourism Australia

DIRECTION: MICHAEL GRACEY - finch

jury comments

“It's big! A very enjoyable film, awesome animation and perfomances from the animated characters.”

Craft: non-charity

GTFO

Client: Genesis Owusu

EDITING: GRAEME PEREIRA - ARC EDIT

jury comments

“The edit makes this music video, the timing and the use of the transitions was brilliantly done.”

Craft: non-charity

Big Icon Energy

Client: HANES BRAND - BONDS

DIRECTION: SANJAY DE SILVA - DIVISION

jury comments

“What an interesting and contemporary film. The decision making around the timing of the edit and the performances make this great.”

Craft: non-charity

Easy

DIRECTION: MICHAEL GUPTA - photoplay | Playtime

jury comments

“A mesmerising music video which had us transfixed from beginning to end.”

AUDIO: non-charity

The Audio Ad You Can See

client: Australian Defence Force

agency: VMLY&R Melbourne

production: Squeak E. Clean

JURY comments

“This campaign is pushing the audio category to places it has never been. Well done.”

AUdio: non-charity

CATCH Because 'Crocs'

client: CATCH

agency: Sunday gravy

production: revolver

JURY comments

“A brilliant idea driven by sound – the audio is the idea. Extra points for the Crocs.”

DIGITAL & SOCIAL: charity

I'm Neale Daniher

CLIENT: FIGHTMND

AGENCY: CLEMENGER BBDO AUSTRALIA

PRODUCTION: FINCH

JURY comments

“The simplicity of using an existing piece of social media to give him back his voice is so clever. A superb use of what is an existing feature that we have never seen used like this before.”

DIGITAL & SOCIAL: charity

Kind Royale

client: Project rockit

agency: ddb group melbourne

production: Click Management

JURY comments

“A great example of why we should be kind to each other wrapped up in a gaming engine.”

DESIGN & PHOTOGRAPHY CRAFT: non-charity

Only Protected for a Moment

CLIENT: TRANSPORT ACCIDENT COMMISSION

PHOTOGRAPHY: CORY WHITE - HART & CO

JURY comments

“A photo you can feel; the realism is fantastic.”

DESIGN & PHOTOGRAPHY CRAFT: non-charity

Musica Viva 2023

CLIENT: MUSICA VIVA AUSTRALIA

DESIGN & 3D : HART & CO

JURY comments

“It is a sophisticated use of design and the 3D assets throughout the experience. The more you see the more enjoyable it becomes.”

DESIGN & PHOTOGRAPHY CRAFT: non-charity

Mini Legends

CLIENT: NAB

PHOTOGRAPHY: CHRIS BUDGEON - Photoplay photography

jury comments

“The photography craft in the execution has elevated the idea, good fun and pretty cute.”

Brand experience & technology

Coffee Scrub

client: 7-Eleven

agency: CHEP Network

Production: CHEP Network

JURY comments

“A lateral product demonstration that proves they use real beans in a smart way; oozes quality.”

Brand experience & technology

The Art of Words

client: Melbourne Writers Festival

agency: TBWA\Melbourne

PRODUCTION: TBWA\Melbourne

JURY comments

“The fact it was first makes it great. AI art celebrating the written word is amazing.”

Brand experience & technology

AAMI Fansurance

client: Suncorp

agency: Ogilvy Melbourne

Production: Guilty

JURY comments

“They found a unique use of their product relevance with their partnership with the AFL, which is hard to do in the insurance category.”

Brand experience & technology

The Creative Index

client: DDB Group Melbourne & Jarden

agency: DDB Group Melbourne

JURY comments

“Useful for the whole industry – anything that increases the value of creativity at board level is good for everyone, thank you.”

Brand experience & technology

QT Curious Currencies

client: Qt Hotels and Resorts

agency: Thinkerbell

JURY comments

“Bang on brand – a brilliant campaign, so sexy. Even the uterus.”

Brand experience & technology

The Endangered Generation

CLIENT: MONASH UNIVERSITY

AGENCY: VMLY&R

PRODUCTION: SWEETSHOP & GREEN

Jury Comments

“This idea transcends advertising. It starts as a creative campaign and becomes something else, which is far more important.”

Brand experience & technology

The Solo Project

CLIENT: ASAHI PREMIUM BEVERAGES

AGENCY: TBWA\ELEVEN MELBOURNE

PRODUCTION: EIGHT

jury comments

“An idea bigger than the category. Congratulations to a beer brand for being brave. An enormously difficult execution, which becomes part of the target audience’s culture.”

I CAN'T BELIEVE THIS IS A JOB | NON-CHARITY

The Unmissable Chicken

CLIENT: Gami Chicken

AGENCY: The Bureau Melbourne

production: Unlisted

JURY comments

“I never thought a chicken eating a chicken would be so enjoyable.”

I CAN'T BELIEVE THIS IS A JOB | NON-CHARITY

Dabble

CLIENT: Dabble

AGENCY: DDB

PRODUCTION: The Producers

JURY comments

“We would all like to hang out with Roger.”

I CAN'T BELIEVE THIS IS A JOB | NON-CHARITY

Better With Age

CLIENT: Wild Secrets

AGENCY: The Royals

JURY comments

“Seniors cards to sell sex toys to an older generation, wow.”