BEST IN SHOW: Non-charity
Welcome To Melbourne
CLIENT: Specsavers
Agnecy: TBWA\Melbourne
JURY comments
“Mass confusion isn’t normally the desired outcome of an out of home campaign, and yet that’s what makes this so successful. Congratulations to the client and the team for embracing the glorious art of the piss take and understanding that Aussies would embrace it for that.”
Best in Show: Non-charity
The Forbidden Flagmoji
CLIENT: Solid Lines
AGENCY: ddb melbourne
JURY comments
“Restores faith in the power of creativity – and bloody-mindedness. This wonderful idea shows that it’s possible to create change in the face of corporate indifference.”
EMERGING CREATIVE OF THE YEAR
Pip Dolman & Gid Goldberg
JURY comments
“Pip and Gid combine clever, non-traditional thinking, complimented with a high level of craft to take out the highly competitive category.”
Champion of Creativity
Ant Keogh
Film: non-charity
HiLux in a Pickle
client: Toyota Motor corporation australia
agency: saatchi & Saatchi
production: scoundrel
JURY comments
“A cracking film from start to finish. Every beat felt so perfectly timed, packed with details to make it a fun watch over and over.”
Film: non-charity
The Ship
client: Meat & Livestock Australia
agency: droga5 australia, part of accenture song
production: the sweetshop
JURY comments
“A clever commercial, elegantly executed, with a product-centric twist on a famous moment in history.”
CRAFT: non-charity
Go A Little Extra This Christmas
client: Aldi
Craft: Music Supervision
Music Supervision: Level Two Music
production: Good Oil
Agency: BMF
JURY comments
“The music track brought an unexpected tone that really defined the entire energy of the story. It wasn't necessarily an obvious choice for the work, which made it stand out as an excellent example of creativity within the craft of the spot.”
craft: non-charity
Kia’s Getting A Ute
Client: Kia
craft: Editing
Editor: Jo Scott
Production: Scoundrel
Agency: Innocean
JURY comments
“Bringing together so many performances into an entertaining film was no small task, but one they nailed.”
CRAFT: non-charity
U Should Not Be Doing That
client: amyl and the sniffers
craft: direction
director: PHC
Entrant Company: Good Oil
JURY comments
“Raw and abrasive filmmaking that skilfully combines storytelling and craft to lift the music - and the band - to the next foot-stomping, nose-bleeding level. The film clips they make are a key part of Amyl and the Sniffers global success, and this is the best they’ve made so far.”
print & outdoor: non-charity
Welcome To Melbourne
client: Specsavers
agency: TBWA\Melbourne
JURY comments
“A campaign that shows true confidence and bravery with its simplicity, single-mindedness, and undoubtable relevance to the brand. It’s a campaign that frustrates, infuriates, and amuses its audience in the very best of ways.”
DIGITAL & SOCIAL: non-charity
The Suzuki Index
CLIENT: Suzuki Australia
AGENCY: ATime&place
JURY comments
“Topical. Tactical. And just fun.”
“A data-driven reactive campaign that demonstrated the true value of a Suzuki - I'd buy one.”
DIGITAL & SOCIAL: non-charity
Uncovered
CLIENT: samsung
AGENCY: clemenger BBDO
Production: Larchmont
JURY comments
“A clever campaign that appeared to tap into skate culture in a credible way. Strong use of platform and product, creatively achieving genuine engagement.”
DIGITAL & SOCIAL: charity
Shift 20 Initiative Casting Call
client: Dylan Alcott Foundation
agency: special australia
production: the pool collective
JURY comments
“This was a brilliant idea when it launched, so I loved seeing the team evolve it, making casting people with disability so accessible, welcoming and fun.”
DIGITAL & SOCIAL: charity
The University of Dyslexic Thinking
client: made by dyslexia & Virgin
agency: ddb group australia
production: collider studios
JURY comments
“The University of Dyslexic Thinking goes far beyond the normal remit of advertising’s boundaries. The campaign and platform created are to be given the highest commendation for the work that has been done to erode prejudice, expand understanding and shape culture. It's both inspiring and inspired.”
DESIGN & PHOTOGRAPHY CRAFT: non-charity
Scene Scents
CLIENT: binge
CRAFT: Design
AGENCY: Thinkerbell
JURY comments
“The Binge Scene Scents campaign is a stellar example of utilizing design to craft an experience. The attention to detail in the design across all the campaign touchpoints adds another level to the craftsmanship.”
Brand experience & technology: Non-Charity
Skill Tester
CLIENT: Carlton & United Breweries
agency: droga5 australia, part of accenture song
JURY comments
“A fresh and playful take on brand experience, mixing retro charm with modern technology to drive engagement in a way that seems genuinely fun. Well executed, with impressive results.”
Brand experience & technology: Non-Charity
The Bunnings Warehouse Party
CLIENT: Bunnings
JURY comments
“Giving their notorious jingle over to customers to remix and f*ck with - bold. Then using these and bringing big artists together into a warehouse rave like no other (with a side of sausage) - brilliant.”
Brand experience & technology: Non-charity
The Forbidden Flagmoji
client: solid lines
agency: DDB Melbourne
JURY comments
“The Forbidden Flagmoji is more activism than advertising in the best way possible. Post resent political developments in Australia it is heart warming that our oldest living culture now has digital representation. Congratulations to the team responsible and thank you.”
Most persistent team
Pip Dolman & Gid Goldberg
CLIENT: Solid Lines
Title: The Forbidden Flagmoji
AGENCY: ddb melbourne
JURY comments
“I’m so pleased that work like this is out in the world. The purity of purpose strikes home just as much as the persistence needed to make it happen. The fact that the team had to overcome a global tech giant to make it happen restores faith in the power of creativity - and bloody mindedness. It is possible to create change in the face of corporate indifference.”
Most Persistent team
Phoenix Santamaria & Rory Moore
CLIENT: Made by dyslexia & Virgin
Title: The university of dyslexic thinking
Agnecy: ddb group australia
JURY comments
“Not many people can say they created an entirely new university, and even less can say they did it to change the narrative around neurodivergent thinking. Years of grind that is going to continue to create epic change for years to come.”
