BEST IN SHOW: Non-charity
VB Solar Exchange
CLIENT: carlton united breweries
AGENCY: CLEMENGER BBDO MELBOURNE
PRODUCTION: betty wants in
JURY comments
“Brilliant writing, beautifully underplayed performances and you’ve gotta love a dick joke told so well.”
Best in Show: Non-charity
Give A Flybuys
CLIENT: FLYBUYS
AGENCY: CHEP NETWORK
PRODUCTION: Division
JURY comments
“A beautifully crafted film that instantly transformed a boring, dusty brand into one people love and talk about. It's why we all got into the ad business.”
Best in Show: charity
Boys Do Cry
CLIENT: BOYS DO CRY
PRODUCTION: good oil
Film: non-charity
Turtlenecks and Crewnecks
client: bonds
agency: clemenger bbdo melbourne
production: guilty content
JURY comments
“Brilliant writing, beautifully underplayed performances and you’ve gotta love a dick joke told so well.”
Film: non-charity
Give A Flybuys
client: flybuys
agency: cheP NETWORK
production: division
JURY comments
“A beautifully crafted film that instantly transformed a boring, dusty brand into one people love and talk about. It's why we all got into the ad business.”
Film: non-charity
The Next Generation of Safety: Motorcyclists
client: Isuzu Trucks
agency: Fenton Stephens
production: AIRBAG
JURY comments
“Such a simple twist that’s all idea, great work in a tough category.”
Film: non-charity
Bigger Then Christmas
client: MYER
agency: Clemenger BBDO Melbourne
production: The Sweetshop
JURY comments
“A difficult brief in the most difficult of years but managed to put a positive spin on all of the milestones we missed throughout that year.”
Film: non-charity
Senior Constable Laurie Fox
client: Victoria Police
agency: hero
production: EXIT Films
JURY comments
“The combined use of advanced tech with a believable performance created an emotional and compelling piece.”
Film: charity
Just Be Better—Scrotum; Jesse with the dick
client: Chalk Circle
agency: VMLY&R MELBOURNE
production: Dirty Puppet
JURY comments
“Brilliant writing, an honest and engaging take on youth attitudes and a complex topic.”
CRAFT: non-charity
REBEL X NIKE: Sport is Calling
client: Rebel x Nike
production: Division
JURY comments
“Unexpected compositions evoke classic optical illusions and playfully disorient the viewer to create a sense of lasting intrigue. Framing is memorable, evocative and distinct. Black and White photography gives the film a timeless feel.”
craft: non-charity
Stop Dreaming About New Zealand and Go
client: Tourism New Zealand
EDIT HOUSE: ARC EDIT
JURY comments
“Funny and beautiful. Expertly executed, no-nonsense edit transitions make complicated sequences feel effortless whilst never getting in the way of the masterful storytelling. Wonderful comedic timing.”
CRAFT: non-charity
Breaking Point
client: Toyota Australia
production: Good Oil
JURY comments
“An inspired choice to incorporate textural and atmospheric settings to elevate a familiar interview formula. The flourishes in the production design elevate the brand message as well as the protagonists' personalities.”
CRAFT: charity
Boys Do Cry
client: BOYS DO CRY
production: good oil
JURY comments
“The beauty in this execution lies in its simplicity - the direction style employs a deliberately light touch allowing for the honesty of each performance to shine through.”
AUDIO: non-charity
If It Packs It Posts—Birth; Chris; Sir
client: Australia Post
agency: VMLY&R
production: Squeak E Clean
JURY comments
“A simple, well executed idea with strong cut through.”
AUdio: non-charity
Lost in Translation
client: Royal Australian Navy
agency: VMLY&R Melbourne
production: Baxter Sounds
JURY comments
“Lost in translation is a very clever and insightful use of audio with endless possibilities of humorous outcomes.”
AUDIO: non-charity
Land Shanties
client: Suzuki Automotive
agency: Deloitte Digital
production: Finch
JURY comments
“Fun, entertaining and brilliantly written, you find yourself listening to the entire album.”
AUDIO: charity
Always Available
client: Beyond Blue
agency: The Royals
JURY comments
“A brilliant use of audio to allow you to be there, even when you’re not."
DESIGN & PHOTOGRAPHY: non-charity
The Mo-Hair Suit
client: POLITIX x Movember
agency: bullfrog
PRODUCTION: Conscious Productions
JURY comments
“An intriguing (and rather disquieting) collaboration, expertly crafted, thought provoking and original. A conversation-starting film about a mens' health issue not talked about enough.”
DESIGN & PHOTOGRAPHY: non-charity
Faceboobs
client: yourbreast
agency: Fenton Stephens
JURY comments
“Charming watercolour illustrations, very tastefully addressing a very technical problem, in a category that typically is not known for doing ‘tasteful.”
print & outdoor: non-charity
Love Speech
client: anz
agency: TBWA\Melbourne
JURY comments
“Turns ignorant prejudices on their collective heads. Nicely wrapped in rainbows."
Brand experience & technology
Purple Hive Project
client: Bega Foods
agency: Thinkerbell
JURY comments
“The innovation, if implemented and adopted beyond this campaign, could have a real impact. It has wonderful potential.”
Brand experience & technology
Cadbury Dairy Milk Saving Freddo
client: Cadbury
agency: OGilvy
PRODUCTION: Cadre Pictures
JURY comments
“A great way to engage little minds and inspire a generation of environmentalists.”
Brand experience & technology
A Future Without Change
client: Monash University
agency: VMLY&R Melbourne
JURY comments
“I broke through the usual educational recruitment campaigns, by using a real thought-provoking interactive experience.”
Brand experience & technology
VB Solar Exchange
client: Carlton & United Breweries
agency: Clemenger BBDO Melbourne
production: betty wants in
JURY comments
“Genius idea inspiring more people to give fossil fuels the finger with free beers in their hands”
Brand experience & technology
Donation Dollar
client: Australian Mint
agency: Saatchi & Saatchi Australia
production: Revolver/Will O'Rourke
JURY comments
“A currency designed to be donated to help others is unexpected and brilliant.”
CREATIVE USE OF STOCK & OR REPURPOSED INTERNATIONAL ASSETS, WHILST CONSTRAINED
WITHIN A BUILT ENVIRONMENT, WITH CHILDREN IN A NON-SUPPORTING ROLE, WORST MAKE-UP, WARDROBE, AND HAIR STYLING, WITH HEALTH & WELLNESS AS A FOREIGN FEATURE, IN A WORLD-CLASS LOCKDOWN, ON A BUDGET, ON MUTE
Face to Facetime Lockdown Delivery Service
CLIENT: Bubba Pizza
AGENCY: by all means
JURY comments
“Most covid inspired work began with the words ‘now, more than ever…’ this is so much better. Daft, yes. Small, undoubtedly, but also insightful in abundance.”
CREATIVE USE OF STOCK & OR REPURPOSED INTERNATIONAL ASSETS, WHILST CONSTRAINED
WITHIN A BUILT ENVIRONMENT, WITH CHILDREN IN A NON-SUPPORTING ROLE, WORST MAKE-UP, WARDROBE, AND HAIR STYLING, WITH HEALTH & WELLNESS AS A FOREIGN FEATURE, IN A WORLD-CLASS LOCKDOWN, ON A BUDGET, ON MUTE
Let's Talk About Anything But COVID!
CLIENT: By All Means
AGENCY: By All Means
JURY comments
“Another one that gets the vibe right. Covid may be a serious issue, but that doesn’t mean everything has to be serious.”
CREATIVE USE OF STOCK & OR REPURPOSED INTERNATIONAL ASSETS, WHILST CONSTRAINED
WITHIN A BUILT ENVIRONMENT, WITH CHILDREN IN A NON-SUPPORTING ROLE, WORST MAKE-UP, WARDROBE, AND HAIR STYLING, WITH HEALTH & WELLNESS AS A FOREIGN FEATURE, IN A WORLD-CLASS LOCKDOWN, ON A BUDGET, ON MUTE
Matter of Fact, Get the Jab
CLIENT: Carlton & United Breweries
AGENCY: Clemenger BBDO Melbourne
PRODUCTION: Flare Productions & Picture Co.
JURY comments
“If only more brands behaved like VB. This film is light-hearted but still responsible.”