The Zero Jersey

Client: Transport Accident Commission

Agency: SDWM

Production: AIRBAG

Jury Comments
This powerful grassroots idea targets an often hard-to-reach regional market by focussing on the lifeblood of their community - their local footy club. It starts with a behaviour (get 1,000 footy club captains to change their jersey) and is then beautifully executed on all integrated fronts: the sentiment of the design and packaging of the Zero Jersey gifted to clubs, the sample films made to inspire communities to record their own stories of road toll loss, and the PR effect of these 1,000 communities sharing their own stories through social media. It brings attention and emotional context to the Zero Round, and resulted in this market considering the impacts of road safety, projected in their own voices.

FULL CREDITS:

Client: Transport Accident Commission

Creative Director: James Orr & Elle Bullen

Design Director: Jake Turnbull

Business Director: Jarrick Lay

Project Coordinator: Caterina O’Brien

Copywriter: Sebastian Covino

Designer: Bella Plush

Art Director: Joel Wyatt

Director: David Rittey

Producer: Selin Yaman

Post Producer: Nick Venn

Executive Producer: Martin Box

Managing Partner: Adrian Bosich

Director of Photography: Katie Milwright

Photographer: Chris Hillary