The Lion’s Share
CLIENT: THE lion’s share fund
co-founderS: United Nations Development Programme, FINCH,
Clemenger BBDO Melbourne
Founding partners: bbDO WORLDWIDE, MARs inc, nielsen, jc decaux, the economist
AGENCY: Clemenger BBDO Melbourne
PRODUCTION: finch
JURY comments
This is a global, world changing idea, with a thought-provoking promo film that continues to get buy-in from other organisations. A brilliant platform for ongoing change.
The Half Biscuit
CLIENT: THE Half Biscuit
AGENCY: VMLY&r Melbourne
JURY comments
A beautifully realised activation, that provides an emotional reminder of the context for the ANZAC tradition.